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Branding

Papajastudio is a branding agency that specializes in a complex brand image design.
We have heads and hearts for work

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Complexity

Flexibility, cohesion and the highest quality are things which characterize our activities.
Proper communication with our Clients is the most important for us

  • Analytical work

    • Desk research
    • Brand audit
    • Benchmarking
    • Image research
    • Marketing research
    • Packaging experience
    • Brand positioning

    Great projects always come from a describable source. Their foundation is solidly collected data. Customers’ aims and needs are the basis of our analytical works.

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  • Strategic work

    • Brand strategy after rebranding
    • Brand marketing strategy
    • Marketing communication strategy
    • Image campaign strategy
    • Sales campaign strategy
    • Public Relations strategy


    We create and work out strategies for brands: products, companies, services, organizations, cities and regions. We look for a connection between phenomena distant on the surface and put everything in order.

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  • Creative work

    • Corporate identity
    • Naming
    • Packaging
    • New media
    • Publishers, Calendars
    • Marketing campaigns ATL, BTL, Interactive
    • Visual information systems
    • Complex implementations

    We put together aesthetics and functionality creating projects of the highest class. We give our brands exceptional identity by setting them in the context of positive emotions. Moreover, we support implementations.

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Analytical work

Insightful communication with our Clients is crucial for us as it is a starting point to our every project. No meaningful dialogue can be established without specifying Client’s expectations, proper talks and meetings.

In this phase of analytical work we determine the role of visual identification in the given sector, research an actual area of brand’s activity, and mark out brand positioning directions.

Meeting Client’s expectations we analyse home and foreign market as well as define main trends in sector development. We also carry out consumer research.

Strategic work

We design and work out complex documents. We create a synthesis of competitors’ activities, analyse current trends, set priorities and schedules them, organizing the structure of a given brand. The entire work is customized accordingly to the needs of our Client.

Strategies created by Papajastudio are always in accordance with the ‘strategic triad’ of Competition – Company – Consumers.

We know that a well-developed strategy has a tremendous meaning in the further phases of work on advertising, image and communication of a given brand.

Creative work

We begin each design phase with a work on brand’s logo. From our experience, we know that a perfectly designed logo always incorporates a set of compacted information about the brand as if it wanted to say: ‘Look at me and you will know who I am, where I come from, what I do, what qualities I represent and what promises I make’. The quality of logo describes the brand.

Another phase of the creative work is to build a corporate identity system, by giving the brand its unique and distinctive identity and character. We comprehensively cover all areas related to a process of creating corporate identity.

The final phase of our work is supervising the process of project implementation. We cover the entire process in accordance with our Clients’ expectations and requirements. Coordination of subcontractors’ work, implementation of websites, and production of city furniture are only a few examples of our abilities.

Partnerzy
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And the Oscar
goes to...

Our projects are appreciated by our Clients and also the design industry. Our awards, nominees and appearances in prestigious publications speak louder than words

  • AWARDS, HONORS AND NOMINATIONS

    award

    VIDICAL 2012 – International Calendars Competition

    Distinction in the category of poster calendar

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    KREATURA 2011 – National Advertising Competition

    First prize in the category of corporate identity for the city of Nowy Sącz

    award

    ZŁOTE ORŁY 2011 – NATIONAL ADVERTISING FESTIVAL

    Nomination in the category of corporate identity for the city of Nowy Sącz

    award

    KTR 2011 – POLISH ADVERTISING COMPETITION

    Nomination in the category of design for the city of Nowy Sącz

    award

    VIDICAL 2009 – International Calendars Competition

    Silver medal in the category of poster calendar

    award

    VIDICAL 2008 – IInternational Calendars Competition

    Gold medal in the category of poster calendar

    award

    VIDICAL 2007 - International Calendars Competition

    Distinction in the category of poster calendar

    award

    VIDICAL 2006 - International Calendars Competition

    Gold medal in the category of poster calendar

  • Publications

    award

    TASCHEN Logo Design Volume 3

    Album that presents the best logos from all around the world, 2011.
    Featured logos: Papajastudio, Automated External Defibrillator, Mebloland, Stereofonia Music Club, Center for Business Promotion and Entrepreneurship.

    award

    TASCHEN STATIONERY DESIGN NOW!

    Album which presents the best stationery design from all around the world, 2011
    Featured projects: stationery design for cities of Ełk and Nowy Sącz.

    award

    P.GR – GRAPHIC DESIGN IN POLAND

    The first publication of the best Polish graphic design projects from the last decade, 2010.Featured projects: AED visual information systems for public spaces in Cracow, Mebloland logo, corporate identification for the cities: Nowy Sącz, Ełk.

  • We are member of:
    Należymy do
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Feel invited!

studio@papajastudio.com
We like people, we like offer queries, we like calls, emails and we especially enjoy meetings. Feel free to contact us!

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Papajastudio


tel. (+48) 12 357 79 10
Headquarters:
ul. Królowej Jadwigi 237/1
30-218 Cracow
Branch in London:
Office/Suite/Unit 34 
New House
67-68 Hatton Garden 
London EC1N 8JY 
United Kingdom 
Branch in Warsaw:
ul. Wspólna 50a/35
00-514 Warsaw

TAGS: corporate identity, packaging,  visual identity, logo design, webdesign, naming, new media,  publications, calendars, advertising campaigns, ATL, BTL, interactive, brand strategy, rebranding, marketing communication strategy, image campaign strategy, Public Relations, brand audit, benchmarking, image audit, marketing research, packaging experience, promotional campaign, advertising campaign, Kraków